Conversational Media, by definition, is “The various types of media leveraged in peer-to-peer messages to enable richer communications between two or more individuals on conversational platforms.” In this blog, we explore Conversational Media as an emerging medium including what it is, why it matters, and how it’s evolving.
May 10, 2021
Conversational Media is the next frontier for brands and many have already found success with this new advertising format. In this blog, learn how some of the top brands have utilized Conversational Media to reach consumers in messaging environments.
April 22, 2021
Holler recently released our latest data report, The Media in Our Messages. The report revealed the opportunity for brands to become part of digital chat and uncovered insights into how people perceive branded content. This blog explores how Conversational Media helps people interact digitally and how brands can get involved.
March 11, 2021
Back to school season is filled with transactions for school supplies, wardrobes, dorm furniture and much more. In this blog, learn how brands can reach people effectively in Venmo during back to school season this year with a Holler campaign.
February 18, 2021
Summer is a much-anticipated time of year when people are celebrating and reimbursing each other for party supplies, trips, and more. In this blog, learn how brands can reach people effectively in Venmo during key summertime holiday tentpoles with a Holler campaign.
January 28, 2021
We just released the Venmo Top Stickers of 2020 Report, which dives deep into the most popular topics and Holler Stickers on the payment platform this year. In this blog, we break down what these insights and trends mean for brands so you can better understand how to reach people in Venmo with Holler Stickers.
December 18, 2020
As we wrap up 2020, we wanted to take a moment to look back at the best brand campaigns that ran on the Holler platform this year. Our Creative Director Phil Neves and Head of Studio Pat Giles chose the Top 5 Holler Brand Campaigns of 2020, based on creativity, innovation, and best use of the messaging space. It was a fierce competition, but we’re excited to announce the final winners!
December 16, 2020
Brands can reach people in messaging around St. Patrick's Day in a meaningful and useful way. Conversational Media allows brands to be there at just the right moment in chat when people are discussing relevant topics related to St. Patrick's Day and their brand. In this blog, learn how to plan an effective messaging strategy for St. Patrick's Day.
December 4, 2020
Contextual targeting is a privacy-safe way for brands to reach people in messaging. This blog discusses what contextual targeting is, the benefits of it, and how brands can utilize contextual targeting as part of their messaging marketing strategy.
December 3, 2020
Love is in the air during the month of February. And it’s also in texts, DMs, and payment notes. Learn how your brand can reach people in messaging environments with a messaging strategy this Valentine's Day 2021.
November 24, 2020