As we write this in March of 2020, it’s no secret that, globally, we’re in a confusing and testing time. And the ability to communicate through messaging is more crucial now than ever. In fact, Holler message volume has skyrocketed 26% since the beginning of March alone. Messaging truly has the power to keep us connected even when we’re far apart.
At Holler, we’ve always been about the conversation and know that the messaging space helps to foster all types of relationships, whether personal or professional. And as a company focused on improving communication in a digital world, we strive to keep a pulse on its current landscape. But, we also know that when it comes to the greater population, the messaging space is still not widely understood.
To shed a brighter light on the current state of messaging, we conducted a survey of Americans between the ages of 18-65. The goal? To better understand why and how people engage within messaging platforms. To uncover what they love most about messaging and what they feel is missing. And to reveal how we can provide more value to the conversation.
Some questions included:
- Who do people message the most?
- How often do they interact and where?
- In which platforms do they feel they can be most authentic?
- What do they think could make digital conversations better?
What we found provided deep insights into how people communicate, as well as how we can help improve those interactions.
And today, we’re excited to announce the release of the 2020 Holler State of Messaging Report!
A Sneak Peek into The Findings
Even as we see new types of social media and apps become more popular, messaging remains the most ubiquitous way to connect when we’re not face to face. The majority of Americans say they message more than they email (75%), comment on social media (72%), and make phone calls (72%).
And within these conversations, a visual proves to be worth a thousand words. 78% of Americans believe that visuals help express emotions in ways that words can’t, further inspiring our goal to enrich conversations everywhere with expressive, fun, and useful animated content.
There is also a welcome space for brands within messaging. People reported being their most authentic selves in messaging, and are open to sharing branded content there as long as it’s relevant to their personal expression. In fact, 84% of 18-24 year-olds say they’d share original branded content they thought was funny or cool.
These are just a few of the insights that were uncovered within the report. We’re super excited to share the rest with you!
To learn more about how people connect within messaging, check out the Holler State of Messaging Report 2020.