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Halloween 2020: Messaging Trends & Predictions for an Unusual Year

Summer has flown by, and we’re already entering into September. Before we know it, Halloween will be upon us. And although the holiday will look vastly different this year than any other, we’re confident people will be excited to celebrate in whatever capacity they can. 

They’ll also be chatting about Halloween plans with friends and family in messaging environments. In fact, conversations around Halloween-related topics spike in our platform right around the holiday.

In this blog, we’ll discuss insights and predictions for Halloween 2020, as well as opportunities for brands to reach people ahead of the day in messaging. 

Read on if you dare.

Predictions for Halloween 2020

Key Takeaways:

- Although celebrations might look different, people will still celebrate Halloween in some capacity

- Celebrations will be heavily based on local Covid-19 rules and regulations

- Safe celebrations, like small gatherings and movie nights, will be popular this year

- People will be more heavily active in messaging environments than years prior

Ghouls, goblins, tricks and treats, Halloween is usually centered around gathering and venturing out to collect candy and ghost stories. But, with the impact of Covid-19 still looming, plans may look a bit different

Several yearly traditions have already been canceled, including hayrides and haunted house experiences. But, that won’t stop revelers who look forward to October 31st each year. In fact, a recent poll found that 63% of adults believe that people will find creative, fun and safe ways to celebrate the Halloween season. Even further, 74% of millennial moms and young parents say that Halloween is more important than ever this year to restore some sense of normalcy. 

Of course, precautions and rules will depend on state regulations regarding Covid-19. But, we predict that people throughout the country will still participate in socially distanced trick-or-treating, small gatherings, pumpkin picking and carving, and scary movie nights at home. And we’re confident candy and costumes aren’t going anywhere. 

We also project that people will lean on digital interactions even more than before. Even though some might still be cautious about celebrating Halloween this year, they’ll be talking with friends and family in messaging environments.

Insights to Keep in Mind

No matter what they choose to do this Halloween, people will surely be talking about it in messaging. Halloween-related content had huge share rates in our platform right around October 31st last year. Super relevant content resonates well with people and adds context to their conversations on a specific topic. 

Check out these incredible share rates:

*Data from the Holler Platform, October 1-31 2019

Content is Key Throughout the Path to Purchase

People are talking about Halloween at all stages, from figuring out plans to completing transactions. We provide content for all stages of the “path to purchase” to help make their interactions more exciting every step of the way. 

For example, two friends might discuss their Halloween plans a few weeks ahead of the holiday. They’ll be talking about how they’ll celebrate, what costumes they’ll wear, and who else will be involved.

As Halloween gets closer, they might discuss more finite details. Let’s say two friends are attending a costume party at someone’s house; they’ll turn to messaging to discuss timelines, decide what to bring to the party, and figure out when to arrive. When the day comes, they might discuss carpooling and let each other know when they’re on the way. 

After the celebration is over, friends will turn to payment platforms, like Venmo, to reimburse each other for purchases like party supplies, food and drink, and costumes. 

At each phase of the process, Holler is there to provide content relevant to the conversation. Brands can get in on the action too, by providing content to keep people engaged in chat while keeping the brand top of mind. 

What This All Means for Your Brand

People are having conversations about Halloween and various subtopics - from costumes to candy and everything in between - in messaging environments. Reach those people at the moment they’re discussing a costume party or a scary movie night in an effective and meaningful way. 

Visual tools give people more ways to better express themselves when they’re chatting about exciting topics like Halloween. Provide consumers with these tools and keep your brand top of mind with the help of conversational media

Interested in learning more? Give us a Holler!

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