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New Year’s Eve 2020: Messaging Insights and Predictions for a New Year

We rang in 2020 with revelry and delight, only to see what series of unfortunate events would unfold just a few months later. It has been an unprecedented (bound to be the buzzword of 2020) year for sure, with twists and turns none of us could have predicted. 

When 2020 comes to a close, we’re confident many people will be even more ready to ring in a new year, with hopes for a fresh start and 2020 as just a distant memory. In preparation for New Year’s Eve celebrations, we pulled together some messaging trends and insights to help you make informed decisions about how to reach audiences before the ball drops. 

Our New Year 2020 Report is packed with data points, consumer feedback, and predictions for what the holiday will bring - especially in messaging environments. Get your copy here.

In the meantime, we’ve rounded up a few key takeaways from the report to give you an idea of what’s included.

Did You Know?

Messaging is where it’s at for sending Happy New Year well wishes. In fact, 41% of people we surveyed said they use messaging to wish people a Happy New Year.

And content helps them punctuate the point. 58% of people say they use both text and visuals in NYE messages.

Our own Holler platform tells the same story. Just check out the incredible share rates of our New Year sticker content from last NYE:

(*2019 Holler Platform Data)

Meet People Where They are this New Year’s Eve

People will be active in messaging environments as they wait for the clock to strike midnight on December 31st. Your brand can stay top of mind by becoming part of those celebratory conversations! Get in touch with us to learn more about how we can help you make it happen. 

Enjoy the rest of the insights!

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