Tentpole strategies are tried and true ways to reach people. And the same goes for reaching people in messaging. Learn how top brands have utilized Holler Conversational Media campaigns to become part of key conversations at certain times of year.
August 31, 2021
So much of our everyday lives are digitally-focused, and Stickers and GIFs help us express ourselves better in all of these digital environments - from chat to payments to dating. In this blog, we discuss the importance of Stickers and GIFs and how they impact communication today.
August 17, 2021
The AdCouncil partnered with Holler to create branded Stickers and GIFs for MeetMe. The content helps people in dating DMs have conversations about the COVID-19 vaccine and meeting up in person safely this summer. The content is available on June 3rd in MeetMe.
August 4, 2021
Conversational Media is the new frontier for advertising, allowing brands to truly connect with people in messaging and other chat platforms for the first time. As America's favorite sport, football is a key tentpole for brands to leverage with Conversational Media campaigns. In this blog, learn about how football is discussed in chat and payments and discover how brands can become part of the chat.
July 20, 2021
The holiday shopping season is usually a joyous time filled with shopping sprees and lots of gift wrapping. Of course, the pandemic drastically changed how the holidays looked in 2020, but this year we think things are looking up.
June 2, 2021
The holiday season is right around the corner and will be a more positive celebration due to the progress against the pandemic. In this blog, we discuss stats and trends about Thanksgiving and Holiday Gifting Season 2021 and how brands can use Conversational Media to reach people in chat.
June 1, 2021
Goldie & Mo, the characters we created in partnership with the AdCouncil for their Seize the Awkward campaign, are back with a new expansion pack. These new stickers aim to help young males keep in touch and start conversations about mental health.
May 19, 2021
Thanksgiving and the holiday season will be here before we know it, and with positive progress being made to fight the pandemic, people are looking forward to celebrating with loved ones, revisiting traditions, and regaining their holiday spirit once again.
May 18, 2021
Conversational Media, by definition, is “The various types of media leveraged in peer-to-peer messages to enable richer communications between two or more individuals on conversational platforms.” In this blog, we explore Conversational Media as an emerging medium including what it is, why it matters, and how it’s evolving.
May 10, 2021
Conversational Media is the next frontier for brands and many have already found success with this new advertising format. In this blog, learn how some of the top brands have utilized Conversational Media to reach consumers in messaging environments.
April 22, 2021
