Conversational Media is the new frontier for advertising, allowing brands to truly connect with people in messaging and other chat platforms for the first time. As America's favorite sport, football is a key tentpole for brands to leverage with Conversational Media campaigns. In this blog, learn about how football is discussed in chat and payments and discover how brands can become part of the chat.
July 20, 2021
The holiday shopping season is usually a joyous time filled with shopping sprees and lots of gift wrapping. Of course, the pandemic drastically changed how the holidays looked in 2020, but this year we think things are looking up.
June 2, 2021
The holiday season is right around the corner and will be a more positive celebration due to the progress against the pandemic. In this blog, we discuss stats and trends about Thanksgiving and Holiday Gifting Season 2021 and how brands can use Conversational Media to reach people in chat.
June 1, 2021
Goldie & Mo, the characters we created in partnership with the AdCouncil for their Seize the Awkward campaign, are back with a new expansion pack. These new stickers aim to help young males keep in touch and start conversations about mental health.
May 19, 2021
Thanksgiving and the holiday season will be here before we know it, and with positive progress being made to fight the pandemic, people are looking forward to celebrating with loved ones, revisiting traditions, and regaining their holiday spirit once again.
May 18, 2021
Conversational Media, by definition, is “The various types of media leveraged in peer-to-peer messages to enable richer communications between two or more individuals on conversational platforms.” In this blog, we explore Conversational Media as an emerging medium including what it is, why it matters, and how it’s evolving.
May 10, 2021
Conversational Media is the next frontier for brands and many have already found success with this new advertising format. In this blog, learn how some of the top brands have utilized Conversational Media to reach consumers in messaging environments.
April 22, 2021
Dating apps and online dating are popular ways to meet people in a digitally driven world. In this blog, we discuss how dating platforms can increase their user engagement with conversational media and rich content made for the DMs.
April 6, 2021
Holler recently released our latest data report, The Media in Our Messages. The report revealed the opportunity for brands to become part of digital chat and uncovered insights into how people perceive branded content. This blog explores how Conversational Media helps people interact digitally and how brands can get involved.
March 11, 2021
Back to school season is filled with transactions for school supplies, wardrobes, dorm furniture and much more. In this blog, learn how brands can reach people effectively in Venmo during back to school season this year with a Holler campaign.
February 18, 2021