Conversational Media, by definition, is “The various types of media leveraged in peer-to-peer messages to enable richer communications between two or more individuals on conversational platforms.” In this blog, we explore Conversational Media as an emerging medium including what it is, why it matters, and how it’s evolving.
May 10, 2021
Conversational Media is the next frontier for brands and many have already found success with this new advertising format. In this blog, learn how some of the top brands have utilized Conversational Media to reach consumers in messaging environments.
April 22, 2021
Dating apps and online dating are popular ways to meet people in a digitally driven world. In this blog, we discuss how dating platforms can increase their user engagement with conversational media and rich content made for the DMs.
April 6, 2021
Holler recently released our latest data report, The Media in Our Messages. The report revealed the opportunity for brands to become part of digital chat and uncovered insights into how people perceive branded content. This blog explores how Conversational Media helps people interact digitally and how brands can get involved.
March 11, 2021
Back to school season is filled with transactions for school supplies, wardrobes, dorm furniture and much more. In this blog, learn how brands can reach people effectively in Venmo during back to school season this year with a Holler campaign.
February 18, 2021
Summer is a much-anticipated time of year when people are celebrating and reimbursing each other for party supplies, trips, and more. In this blog, learn how brands can reach people effectively in Venmo during key summertime holiday tentpoles with a Holler campaign.
January 28, 2021
The Emoji Story is a new documentary that explores the wonderful and intricate world of emoji, explaining the importance of visual communication tools in cultural representation and as part of today's Zeitgeist. In this blog, we’re discussing our thoughts on The Emoji Story and the importance of visual communication tools as a whole in shaping conversations and promoting representation.
January 20, 2021
It’s been about a year since Holler has been integrated into Venmo, providing original, animated Stickers for use on the peer-to-peer payment platform.
December 28, 2020
We just released the Venmo Top Stickers of 2020 Report, which dives deep into the most popular topics and Holler Stickers on the payment platform this year. In this blog, we break down what these insights and trends mean for brands so you can better understand how to reach people in Venmo with Holler Stickers.
December 18, 2020
As we wrap up 2020, we wanted to take a moment to look back at the best brand campaigns that ran on the Holler platform this year. Our Creative Director Phil Neves and Head of Studio Pat Giles chose the Top 5 Holler Brand Campaigns of 2020, based on creativity, innovation, and best use of the messaging space. It was a fierce competition, but we’re excited to announce the final winners!
December 16, 2020