Love is in the Air...and in the DMs on Valentine’s Day

Ahh, Valentine’s Day. A celebratory holiday created for the expression of love and affection. Consumers spend billions of dollars each year proving their love with cards, candy, and fancy dinners. Kids exchange cards and candy hearts and learn about the history of Cupid. People everywhere eat lots of chocolate.

Some people love the spirit of Valentine’s Day and others loathe it. But, regardless of personal views, many people are talking about the holiday in messaging environments around February 14th each year. 

Did You Know?

In the Holler platform, conversations about super relevant topics spike on Valentine’s Day, including things like “Valentine” “love” and “date.” People are discussing celebratory plans and gifts, and expressing love to those who mean the most on February 14th.

Chart shows share rate increases of key terms such as "heart" (+2164%)

They’re also sharing content that’s super relevant and focused on spreading the love visually. Visuals help to add expression and meaning to digital communication, and love is one of the most popular categories of content on our platform time and time again. And around Valentine's Day, it becomes even more popular, for obvious reasons!

Just check out the share rates on these Stickers on Valentine’s Day!

Valentine's day sticker where heart becomes the words: Happy Valentine's Day has a 30.21% increased share rate

And when it comes to payment platforms, people are making generosity-focused payments as they send surprises to their sweethearts.

Venmo feed screen featuring posts with "for you" and "love" keywords

It's clear that people are looking for ways to express their love and affection surrounding February 14th, and are leaning on visuals to help achieve that.

Your Brand Can Help Spread Love

It’s no secret that Valentine’s Day is a hot topic in messaging environments. But, you might not know that your brand can reach people in these environments on February 14th. By providing people with hyper-relevant content for conversation, you’ll reach them where they’re most active (in messaging), but only when you’re most useful. 

Your brand can own a topic, mood, or intent that is in line with your overall brand strategy this Valentine's Day. Our Studio will work with your team to create original branded Stickers made for messaging, also known as Conversational Media. Conversational Media is an effective way to keep your brand top-of-mind to consumers during specific tentpole moments, like Valentine's Day.

Want to reach people this Valentine’s Day? Get in touch to learn more! 

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