Holler and Stella Artois Partner in First-of-its-Kind Donation Campaign

With Thanksgiving right around the corner, we’re excited to announce that for the first time ever, Holler and Stella Artois are debuting a new way to celebrate the season – through exclusive Holler x Stella Stickers designed to support the James Beard Foundation.


In partnership with Venmo and Holler, Stella Artois will donate $5 to the James Beard Foundation each time a consumer in CA, AR, and NV uses the Stella custom sticker from November 13 to November 27 in the Venmo payment notes. Limit one donation per consumer with a max donation of $15,000.


The James Beard Foundation is a non-profit organization dedicated to supporting chefs and the culinary industry. It is responsible for the current #OpenForGood campaign, tirelessly working to help restaurants get back on their feet in the midst of the pandemic and prepare for future success. 


In a year that has been particularly trying for those in the restaurant business, the use of Holler x Stella stickers on Venmo will help the James Beard Foundation as it continues to celebrate and nurture those promoting a healthy and diverse food culture. 


Now, when you use a Holler x Stella Sticker, you’ll not only be celebrating small moments of togetherness with loved ones, but also helping to keep restaurants #OpenForGood and share the Thanksgiving spirit by giving back to the food and beverage industry. 


To help spread the word, many participating restaurants will display a Stella Artois QR code like this one on site:



By scanning the QR code with a phone camera, you’ll be directed to the Venmo app to pay or request payment from your friends or family. By typing “STELLA” in the description, you’ll be able to choose a Holler x Stella sticker to add a special touch to your payment note. There are 6 fun, elegant Stickers for your payments to choose from – perfect for holiday celebrations. Check out our favorites out here:



Thanksgiving may look a little different this year, but whether you’re celebrating with a tight-knit group, safely visiting family, or cheersing over a phone or video call, we hope you’ll join us in celebrating the Thanksgiving season and paying it forward in an exciting new way. 


From our Holler family to yours, wishing you a happy, safe and healthy holiday season. Cheers!


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