NBCUniversal and Holler Ink Exclusive Partnership to Open up New Advertising Opportunities within Digital Messaging

November 11, 2021

New Agreement Expands Marketing Activations into Messaging, via Holler’s Contextually Recommended Expressive Content

Scales Holler’s Ad Operations with One Platform Resources and Accelerates NBCUniversal’s Digital and Social Monetization Offerings for Brands

REMOTE WORKSPACES EVERYWHERE – NOVEMBER 11, 2021 – NBCUniversal today announced a new partnership with conversational media company, Holler, to drive new, engaging marketing and advertising experiences for brands within messaging. The new agreement combines NBCUniversal’s culture-shaping IP, house-hold names in talent, and deep sales expertise with Holler’s first-to-market Suggestion AI technology and engaging expressive content to give marketers highly relevant ways to engage with consumers and within the larger peer-to-peer messaging space.

“At NBCUniversal, we have a longstanding commitment to investing in partnerships that connect our clients and audiences in meaningful ways,” said Krishan Bhatia, President & Chief Business Officer, NBCUniversal Advertising & Partnerships. “Holler is a unique partner, dedicated to content innovation in the rapidly growing digital messaging space, and we’re thrilled to extend our consumer reach and capabilities through this partnership.”

To kick off the partnership, NBCUniversal and Holler will partner to create shareable stickers within Venmo’s P2P payment platform, that link brands to the tentpole moments and trends that shape culture – from local to national, the red carpet to the sports arena and more. Powered by Holler’s leading Suggestion AI technology that suggests contextually relevant content in real-time, users will be served highly relevant stickers that align with their payment notes in Venmo, adding a unique flair to their payment experience.

In addition to opening up new advertising and marketing opportunities for brands, the NBCUniversal and Holler partnership provides a reciprocity of services and opportunities for scale. The new agreement will leverage Holler’s ad operations and creative studio, and scale its sales reach by tapping into NBCUniversal’s local-to-national sales expertise and One Platform resources. With Holler, NBCUniversal is expanding its social monetization offerings and digital ecosystem for partners across the country, in regional markets, and in local communities.  

From our first conversations, it was clear that NBCUniversal understood the huge potential of Conversational Media as a channel to meaningfully connect with audiences,” said Travis Montaque, Founder & CEO, Holler. “By enabling NBCU’s advertising partners to extend their programs into the Holler experience, we are able to help people chat by providing them popular IP in contextually relevant moments, and we’re excited to continue to bring even more Conversational Media experiences to life with NBCU over time.”  


NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a premium ad-supported streaming service. NBCUniversal is a subsidiary of Comcast Corporation.


Holler is a Conversational Media company, focused on the creation and delivery of content that helps peer-to-peer messages be more engaging and effective. Powered by the company’s Suggestion AI Technology, relevant content is provided to users at just the right moment in time. Holler’s Suggestion AI Technology uses on-device contextual AI and natural language understanding to identify when someone may be having a conversation where added content can enhance the discussion. This ensures that data never leaves the device and is a privacy-forward way to enrich conversations. With a diverse team of technologists, digital animators, and media industry veterans, Holler services upwards of 1 billion messages each day.

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